Insurance Speak - Experian experience

Business segmentation: three categories of business segmentation
1. Classifications - Commercial mosaic classifies the business into 13 groups and 50 different types based on key variables that significantly influence behaviour.
2. Propensities - broad description given to any statistically modeled value that indicates a business's likely behaviour; for example, purchasing intentions, profitability etc.
3. Demographics - broad term used to describe any single characteristic of the business. This may include variables such as: employees per site, total turnover, net worth, pre-tax profit, sales per employee, etc.

This is a useful classification for analysis of the business. See how you can apply the same concept to the indian industry and come up with similar classification.